the highest, high definition commercial ever made..
..to the edge of the earthʼs atmosphere

Toshiba ad campaign features extraordinary, world-record-breaking high-def footage
of a living room chair tied to a simple helium balloon and carried to the edge of space.
making of

Using the imagery captured by the 8 Toshiba cameras, Toshiba – UK produced a stunning 60-second HD commercial of a living room chair as it is carried into space by a simple helium balloon. The balloon flights were launched from a Nevada desert and ascended to an incredible, world-record 98,268 feet (18.6 miles!) altitude before breaking apart and falling back to earth. The IK-HR1S camerasʼ compact size (only 1.75” x 1.75” x 3”) and the HD-SDI video output capability with switchable 1080i/720p scanning options, made them ideal for the flight missions to the edge of space.