BYE BYE SHOEBOX
With the ‘CLEVER LITTLE BAG :’, Puma kicks-off the next pivotal phase of it’s sustainability program.
The tens of millions of shoes shipped in our bag will reduce water, energy and diesel consumption on the manufacturing level alone by more than 60% per year.
In other words:
approximately 8,500 tons less paper consumed,
20 million Mega joules of electricity saved,
1 million liters less fuel oil used and
1 million liters of water conserved.
During transport 500,000 liters of diesel is saved and lastly,
by replacing traditional shopping bags the difference in weight will save almost 275 tons of plastic.
That’s only one brand, I hope others will follow.
But having said that, where am I going to put my bills for my income Tax?
Expected to hit the shelves globally by 2011.











































































